“My personal side hustle, Silver Fox Lane, a micro flower farm specializing in seasonal cut flowers. I wanted the branding to reflect the beauty of nature with a sophisticated (yet slightly whimsical) and polished feel. The instant I created the name for this business, I knew the logo had to include a sketched element of a fox, that was the starting point. From there I included other elements such as bold but elegant typography, emboss detailing (included on my business cards and custom seed packets), a vogue inspired floral wrap, custom stationery and additional print collaterals as needed”.